Recent Blog Posts

The ultimate sales pitch

by Jared Smith April 27, 2016 Uncategorized

Having worked with a few different direct sales companies and numerous B2B and big ticket offers, I’ve learned a few

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Make Buying an Experience

by Jared Smith April 20, 2016 Uncategorized

Since the beginning of e-commerce, websites have been working to make the checkout process invisible. Amazon is at the forefront

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Why Online Conversion Rates SUCK

by Jared Smith April 13, 2016 Uncategorized

Why do we just accept low conversion rates on our websites? The average conversion rate of an ecommerce website is

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SEO vs CRO

by Jared Smith April 07, 2016 Uncategorized

A number of people have been confusing SEO with CRO lately.  It doesn’t help that many SEO companies have tried

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The Unicorn Agency

by Jared Smith April 06, 2016 Uncategorized

Everyone wants one agency to take care of all their needs. This is a wonderful idea.  You only have to

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Micro Conversions vs Macro Conversions

by Jared Smith March 30, 2016 Uncategorized

Micro Conversions are often viewed as getting someone to move to the next step, while Macro conversions are viewed as

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How to Prioritize Your Split Tests

by Jared Smith March 23, 2016 Uncategorized

Chris Goward and his team over at WiderFunnel use the PIE method to determine the priority of optimization ideas.  PIE

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What’s so great about free shipping?

by Jared Smith March 16, 2016 Uncategorized

Why is free shipping more appealing than a discount? In the world of conversion optimization, it’s common to see “free

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Why I don’t do site reviews

by Jared Smith March 09, 2016 Uncategorized

Lots of conversion optimization companies offer site reviews. As well, lots of companies have had great success in benefiting from

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Hero Shots and Sliders

by Jared Smith March 02, 2016 Uncategorized

In the web 2.0 craze, almost everyone put a giant slider or hero shot at the top of their homepage.

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