Recent Blog Posts

Forget the Fold!

by Jared Smith February 24, 2016 Uncategorized

I’m constantly hearing people talk about placing content “above the fold” so that visitors will see it.  The truth is,

Read More

It’s time to increase your conversion rate

by Jared Smith February 17, 2016 Uncategorized

Most people think the best time to worry about conversion rates is when your site isn’t doing well.  Hoping to

Read More

Where does CRO fit in?

by Jared Smith February 10, 2016 Uncategorized

Conversion optimization (CRO) is on the upswing.  Everyday, more people are exposed to CRO and it is quickly being recognized

Read More

11 ways to increase customer confidence

by Jared Smith February 03, 2016 Uncategorized

Trust is required to do business.  Confidence is required to close the deal.  While there is some overlap between the

Read More

How to track form anxiety in GA

by Jared Smith January 27, 2016 Uncategorized

Forms seem simple.  Either someone fills them out or they don’t.  But that’s not always the whole story. Form anxiety

Read More

Your customers aren’t dumb

by Jared Smith January 20, 2016 Uncategorized

It’s common advice for marketers and sales people to speak to customers like they are 7.  This stems from the

Read More

The least optimized page on your site

by Jared Smith January 13, 2016 Uncategorized

Most e-commerce websites have a “Sign in or Register to continue” page as part of their checkout process.  Many companies

Read More

Why do you need CRO?

by Jared Smith January 06, 2016 Uncategorized

A recent client was trying to grow his e-commerce business.  He had tried many different marketing avenues including social media,

Read More

A Letter From CT

by Jared Smith December 03, 2015 Uncategorized

Dear World, As an agency, it’s our job to make sure we stay at the forefront of technology, keeping our

Read More

First White Board Friday: Copy Writing

by Jared Smith February 14, 2014 Uncategorized

Copy writing is one of the top 5 challenges for marketers. When preparing for a presentation, video, landing page, or

Read More
1 2 3 4 5 23