What’s your backup plan?
One of our clients had a webinar launch this morning… and Murphy was excited it was a Saturday.
The client in question was Evan Marc Katz, owner of EvanMarcKatz.com. (If you happen to be a smart, successful, powerful, single woman looking for love, he’s the #1 coach in the business.)
The launch was set to start at 9am PDT with the usual email and text reminder series to go out to his list and registered attendees for the webinar.
The first thing to break was the corporate email system (where/how he and his team receive email). They use Rackspace, so not a small company. It took Rackspace nearly 3 hours to get emails flowing again, with less than 2 hours before the launch.
The second issue was Infusionsoft. Evan uses Infusionsoft to organize his email campaigns and as the engine for his ecommerce sales. Infusionsoft is a great solution, but they are notorious for breaking things when they release an update. Naturally, they released an update on Friday night and no one got their planned emails this morning. After an hour with support and finding out that we were not the only account affected we could do nothing but sit and wait. With less than an hour to the launch, Infusionsoft’s servers caught up and ran all the queued batches. This meant everyone got a flood of emails instead of the carefully planned and timed notifications.
The final thing was that this was a live streaming event. Evan likes to work without a safety net but we had requested a recorded version as a backup in case anything went wrong with the live stream. Low and behold… YouTube Live Stream (how Evan streams his live content) was down. The lovely 500 Internal Server Error message with the purple monkey showed all through the entire planned time for the live stream. Luckily, we were able to play the backup video.
What’s the probability that Rackspace, Infusionsoft, and YouTube all go down on the same day?
Luckily, we planned ahead, testing and monitoring systems in advance to ensure we had time to fix and had a backup plan for the actual video stream. We took a few knocks, but all-in-all we rolled with the punches and it turned out pretty well.
Just a friendly reminder that you should always have a backup plan.